The Exhibitor Service Kit Will Help You Make the Most of SECO 2008
Your SECO 2008 Exhibitor Service Kit will be arriving at your door very soon! Keep an eye out for the CD version of this helpful tool that will help explain every aspect of your booth and preparation. Please take a moment to read the Exhibitor Service Kit and familiarize your self with the exhibiting process at SECO. As we approach February, you will find this Kit useful in answering almost any question that you may have and be sure to note the ordering deadlines for discounts. Feel free to access the Exhibitor Service Kit online at www.seco2008.com. If you would like a hard copy of the Exhibitor Service Kit mailed to you, or have questions about this Kit, contact Shepard Exposition Services Customer Service Department at 404-720-8600.

Book Hotel Accommodations Now!
Take advantage of lower rates by staying at one of SECO 2008's affiliated hotels. Room blocks opened August 1, 2007 and will be available until their designated cut-off date or until they sell out, whichever occurs first. You must arrange reservations directly with the hotel. Hotels affiliated with SECO 2008 are listed at www.seco2008.com. You must identify yourself as attending SECO 2008 in order to receive discounted hotel rates.
SECO International assumes no liability for errors or omissions regarding reservations of, or payment for, accommodations occupied by attendees.

Request Others to Evaluate Your Booth
Before you spend big bucks on either refurbishing or buying a brand-new exhibit, have others assess what you presently own. Select a group of people such as other employees, customers, vendors, etc. whose opinions you respect and who you know will give you objective feedback. Make your group as varied as possible to learn from many different perspectives. Send them photos of your booth and graphics along with a questionnaire for feedback. Let them know the central focus and goal of your exhibit and exhibit marketing program. Design a questionnaire to include questions such as:

• What are your overall impressions?
• What do you like/dislike about?? Get feedback on every aspect of the exhibit including company image, color, logo, graphics, messaging, etc.)
• What suggestions would you make for changes based on our focus? Use the results to determine what would be the best changes to make.

Written by Susan A. Friedmann, CSP, The Tradeshow Coach, Lake Placid, NY, working with exhibitors and meeting & event planners to improve their event success through coaching, consulting and training. Website: www.thetradeshowcoach.com

Advertising Information
Look for Advertising Opportunities coming your way! To find out more e-mail advertising@secostaff.com or check out www.seco2008.com!

Featured Product: Product Display Cases

Place your company's products and information in the spotlight. Lockable, glass display cases are available to feature your product or service in the Registration Hall of the Georgia World Congress. Reserve your space now, cases are limited!

RATE: $800 per display case

RESERVATION: November 1, 2007

Leap Year!
Don't forget that 2008 is a leap year and SECO will carry over into March. This may affect your travel and hotel arrangements, so please mark your calendars!