November 2007

Use Color to Attract Attendees to Your Booth

Color is an incredibly powerful tool, with the ability to impact both our perceptions and our emotions. There's a reason why fast food chains decorate with a lot of orange and red. These two hues are known to stimulate the appetite, and hungry customers are customers who will buy. You can divide colors into two categories: exciting and calming. Exciting colors please the eye, while calming colors create a relaxed, comfortable atmosphere. Exciting Colors: Orange, Yellow, Red, Gold Calming Colors: Blue, Green To create a booth that is enticing, one that literally lures attendees in from the aisle, consider combining an exciting color with a calming color in your signage, graphics, display elements, and even your booth staff attire. However, it is imperative that your color use does not compromise or alter your corporate images. Use color to support your branding, not conflict with it!

Written by Susan A. Friedmann, CSP, The Tradeshow Coach, Lake Placid, NY, working with exhibitors and meeting & event planners to improve their event success through coaching, consulting and training. Website: www.thetradeshowcoach.com

Final Payment Due

Remember that final exhibit payments are due by 11/30/07. Companies that do not submit payment by this deadline will not be permitted to exhibit at SECO 2008 and will lose their place in line to choose booth space for SECO 2009. For questions or additional information please e-mail exhibits@secostaff.com. Mail final payments to:
SECO International, LLC
Attn: Exhibits Department
4661 North Shallowford Road
Atlanta, GA 30338

Advertising Info

Make the most of your time at SECO by promoting your product or service through advertising opportunities! To find out more e-mail advertising@secostaff.com or check out www.seco2008.com!

This property is the perfect opportunity to highlight your products to show attendees while they are planning their time at SECO. Broadcast an image of your product along with a description and link.: RATE: $400 per listing; RESERVATION: November 30, 2007

Introduce New Products at SECO 2008

According to tradeshow research, over 76% of visitors at tradeshows come to see what's new and different. They're looking to make decisions for future purchases. So it makes sense to use this environment if you're interested in test marketing or launching a new product or service, or even updating an existing model. Introducing new products will give you immediate and invaluable feedback on features, price, delivery, and other important competitive benchmarks. Make sure that the focal point of your exhibit centers on the new product/service. Also, that your communications messaging is easy to understand and highlights what differentiates your product from the competition. To help pinpoint a meaningful difference in your new offering, answer the following question: What exactly will your customers now experience that they didn't before?

Written by Susan A. Friedmann, CSP, The Tradeshow Coach, Lake Placid, NY, working with exhibitors and meeting & event planners to improve their event success through coaching, consulting and training. Website: www.thetradeshowcoach.com

Exhibitor Service Kits to be Shipped November 1!

Your SECO 2008 Exhibitor Service Kit will be arriving at your door very soon! Keep an eye out for the CD version of this helpful tool that will help explain every aspect of your booth and preparation. Please take a moment to read the Exhibitor Service Kit and familiarize your self with the exhibiting process at SECO. As we approach February, you will find this Kit useful in answering almost any question that you may have and be sure to note the ordering deadline for discounts. Feel free to access the Exhibitor Service Kit online at www.seco2008.com!. If you would like a hard copy of the Exhibitor Service Kit mailed to you, or have questions about this Kit, contact Shepard Exposition Services Customer Service Department at 404-720-8600.